Santanderina, a Spanish textile group, is betting big on Morocco, which represents its third largest market abroad. For this manufacturer specialized in fabric manufacturing, the country is not only a production area, but also a real outlet for its products. The group, which has an integrated system of vertical production, produces more than 40 million meters/year, more than 70% of which is destined for export.
His clients include the Inditex Group, which not only manufactures but also designs and prints fabrics. In Morocco, the group has two units of its own. He is also a partner in a joint venture in the digital tissue printing unit Diprints with the Moroccan Vita Group, recently inaugurated in Tangier and whose products are exclusively for export.
Diprints is specialized in digital printing. The company, whose investment is estimated at MAD 90 million, currently employs 110 people live. The use of the latest techniques of digital printing on fabric allows it to reproduce any type of graphics or photo with an optimal result quality, thus meeting the needs of companies in the apparel ecosystem throughout Morocco and their expectations in terms of responsiveness and competitiveness, according to the management of the company.
“We have been living in Morocco for 15 years and we believe deeply in its textile sector. Being fully integrated, from the raw material to the final product, our goal is to develop a stronger added value in Morocco and to make it an advanced base to be stronger at the international level”, says Juan Parés, president of Santanderina, who clearly shows its intention to continue the investment.
In his association with the Vita Group, he seeks to accompany the major ready-to-wear brands in the development of their women’s and girls’ clothing collections and to offer tailor-made solutions, whether as a finished product or as a cotraitance. He ensures the design, development and manufacture of the various collections by mastering the sourcing of fabrics and accessories, with know-how and professionalism recognized by the biggest brands.
Its integration allows it to be more responsive and drastically reduce the time to market finished products, less than four weeks.
Indeed, the complete integration of the production cycle allows the group to easily obtain orders formerly reserved for large Spanish or Turkish groups, through the complete control of the “supply chain”.