Placed under the High Patronage of King Mohammed VI, the 15th edition of the International Agricultural Show in Morocco – SIAM will take place in Meknes from April 14 to 19, 2020 under the theme “Moroccan Agriculture in the Age of Digital Innovation”.
Now an unmissable international meeting for professionals in the agricultural sector, the SIAM strengthens, with each edition, its position as one of the largest agricultural meetings on a global scale.
Deployed on a total exhibition area of 18 Ha, the SIAM welcomed 1,365 exhibitors during the previous edition with a loyalty rate of over 85% and 850,000 visitors. With 60 countries present including 22 African countries, 16 European, 8 American, 13 Asian and 1 Oceanian country, the fair contributes to the influence of agriculture and the national agro-food industry both regionally and with its continental and international partners. SIAM 2019 has generated more than 200 BtoB meetings and hosted 42 convention signatures and 35 conferences.
Moroccan Agriculture in the Age of Digital Innovation, a theme in line with the changes of the new millennium
The theme of SIAM 2020 “Moroccan Agriculture in the Age of Digital Innovation” responds to the global trend of digitalization of economies and processes. In the specific case of agriculture, digitalization improves productivity, traceability and marketing. It also promotes social and financial inclusion in rural areas thanks to mobile banking and new products making banking and financial services accessible to the entire rural population.
The digital transformation of the agricultural sector is also a tool for good governance of agricultural strategies, optimizing and accelerating the sharing of information and the development of monitoring and decision-making tools.
The United Kingdom, Country in honor of the 15th Edition of SIAM
The United Kingdom, with agricultural production amounting to EUR 27.8 billion in 2017, holds almost 11% of the European agrifood market share. The fifth largest agricultural producer in the EU and the leading European producer of sheep and goats, the United Kingdom is also the third largest producer of cereals, milk and livestock in Europe.
Morocco-United Kingdom Bilateral Cooperation
Bilateral relations are experiencing a positive dynamic and are strengthening at a sustained pace in all areas positioning the United Kingdom as the 7th client and 11th supplier to the Kingdom of Morocco.
SIAM, the largest agricultural fair in Africa
Launched in spring 2006 under the impetus of the vision of King Mohammed VI, the International Agricultural Show in Morocco (SIAM) has positioned itself over the years as the showcase of the agricultural sector and its advances while being a extraordinary meeting and business platform for operators around the world.
Organized into 10 clusters, SIAM 2020 will be deployed over a global area of 32.5 ha, of which 11 ha are covered:
For this 15th edition of SIAM, 1,400 exhibitors and 900,000 visitors are expected. SIAM once again confirms its international dimension with 65 countries represented and its vocation as a business and exchange platform with 400 BtoB meetings expected and the signing of around fifty conventions.
Lastly, faithful to its vocation as a scientific and debate space, SIAM 2020 plans to host 40 conferences where high-level speakers will exchange views with operators in agriculture.
For its 2020 edition, SIAM will strengthen its meeting platform to make prospecting and networking even more effective for SIAM participants and exhibitors. This platform will be enriched with a business lunch space to combine efficiency and conviviality and allow operators to discuss business opportunities in peace.
Finally, SIAM 2020 is part of digitalization with the implementation of the E-Ticket, allowing access to online ticketing and avoiding queues. The SIAM 2020 will also offer Fast Track access allowing easier access to the lounge.