The world leader in industrial electrical and electronic technologies has just created a subsidiary in Casablanca.
Less than two years after taking part in the 2017 edition of Elec Expo held annually in Casablanca by the National Federation of Electricity and Electronics (FENELEC), the German giant Phoenix Contact decides to take a permanent step in Morocco.
Indeed, this world leader in electrical and electronic industrial technologies has just established an entity in Sidi Maârouf (Casablanca). Called Phoenix Contact Morocco (PCM), this second African subsidiary (after that of South Africa) will have the mission to commercialize the products and solutions of its parent company for a wide range of economic sectors (infrastructure, energy, water supply, rail transport, automobile, food industry …). It must be said that in almost a century of existence, the group born in Essen in North Rhine-Westphalia (West Germany) has developed a sharp know-how in the design and manufacture of components and various electrical systems such as electrical cabinets, control terminals, electronic boxes and other connector devices.
The group, which claims a consolidated turnover of € 2.4 billion in 2018 (more than 25 billion dirhams), employs more than 17,000 employees in more than 50 subsidiaries around the world. As for PCM which starts with a capital of MAD 2.7 million, it has already started its technical sales recruitment campaign to be fully operational by the end of this year. According to sources familiar with the matter, the German group whose production sites are historically concentrated in Europe (Germany, Poland, Turkey, Switzerland, Sweden, Greece and Russia) would be quite attracted by the industrial potential of Morocco and its proximity to main European markets, unlike the group’s other sites in China and Taiwan. This could eventually translate into an expansion of the Moroccan subsidiary’s missions.