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Tourism: The Kingdom presents its MICE offer

Tourism MICE (Meetings, incentives, conferencing, exhibitions) found colors in Morocco. Evidenced by the busy schedule of events in 2018 and that of 2019. In the world, the place of MICE is growing. In a desire to increase the forms of tourism with high contribution, tourist offices rely more and more on business tourism, generating income and significant economic activity.

This is to highlight the offer Morocco in this segment that a dedicated show has been initiated, the Meetings Morocco whose next edition is scheduled from 10 to 11 January in Marrakech. Honoring its commitment to the requirements of the business tourism growth markets, the event brings together active players each in its respective destination as well as experts from the Mice industry. 150 Hosted Buyers from 25 countries will participate in this edition.

The selection will only include buyers who have real projects from the issuing countries. Namely, France, England, Germany, Poland, Russia, Italy, Spain, Turkey, and new countries: India, China, Lebanon (8 specialized agencies), Egypt, UAE, but also Canada, USA and Brazil.

On the Moroccan side, and with a view to guaranteeing a return on investment to all receptives present, the organizer has introduced a new approach for receptives. 7 tour operators throughout the Kingdom alongside hoteliers, congress centers, incoming and travel agencies-DMC, production agencies, CRT, from all Moroccan regions (Marrakech, Casablanca, Rabat, Tangier , Agadir, Fez, etc.).

For the founders of Meetings Morocco, the show wants to consolidate the product Morocco, as a distinct destination in the face of the growing demand of local businesses for MICE, and the constant increase of all European and global GDP planned for the 5 coming years.

And to prepare, the Moroccan host destinations must today take into account a global need in full evolution and more and more demanding. Due to its strategic positioning, Morocco has several assets to covet major events.

Indeed, its hotel infrastructure is important, as all its cities have international airports and connections, from point to point. Marrakech, the city of congresses even has three convention centers, and is campaigning for a permanent 7-hectare exhibition center that will allow it to host events the size of the COP22. Around the world, the Mice segment hosts 9,000 conferences every year and Paris hosts 1,000 a year. Morocco attracts barely 5% of this volume.

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