After the Espressolab network which is at its second café in Casablanca in a few months and which is preparing to open several other points of sale across Morocco, it is the turn of Boost Coffee, another chain of so-called third wave cafes, to plant its banner in the economic capital of the country.
Also, this brand, which started up in 2014 in the Turkish city of Izmir, chose Morocco as the first country for its international conquest, unlike its competitor Espressolab which began its internationalization through Europe from the East and the Middle East, before setting his sights on our country. According to informed sources, Boost Coffee intends to quickly reach a size of 10 outlets in Morocco, given the potential that our country holds in terms of consumption of high-end coffee and the craze of Moroccan consumers for modern dining spaces. and warm at the same time, where the authentic customer experience takes precedence over the sole need for consumption or even the leisure of going outside. An objective that would raise Morocco to the same rank as the original country, Turkey, in terms of network size.
Moreover, Turkish competition is organizing against other premium coffee brands already present in Morocco, such as the American Starbucks (whose Moroccan master franchise has recently passed into the fold of Nestlé Maroc) and the Japanese Arabica.