The World Tourism Organization (UNWTO), based in Madrid, and the European Bank for Reconstruction and Development (EBRD) are teaming up to support and stimulate the tourist recovery in several countries, including Morocco.
The rapid spread of the coronavirus has had a massive impact on many sectors of the world economy, tourism being among the most affected, underlines a press release by the UNWTO, adding that the EBRD and the UN agency are joining forces to relaunch the tourism sector in partner countries such as Morocco.
The immediate response was designed around the three pillars of the UNWTO Tourism Technical Assistance Program.
It includes measures to mitigate the impact of Covid-19, stimulus packages with incentives to revive the tourism sector, protocols to ensure increased health and safety for tourists and employees, the marketing of measures that can stimulate tourism demand, capacity building for tourism officials and training for tourism businesses to adopt new protocols.
The program also includes preserving human capital and strengthening inclusion, says UNWTO.
Besides Morocco, the beneficiary countries of this tourism recovery plan are Albania, Armenia, Croatia, Egypt, Georgia, Greece, Jordan, Lebanon, Montenegro, Tunisia, Turkey and Uzbekistan.