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Villeroy & Boch settles in Morocco

The German group, Villeroy & Boch, specialized in sanitary, since 1748, inaugurates its showroom in the heart of Casablanca through an exclusive representation entrusted to the SGIC Company belonging to the FILALI CHAHAD Group.

Located in a strategic location, Villeroy & Boch aims to meet the expectations of the most demanding market.

The Villeroy & Boch showroom is a real showcase, highlighting the best of innovation and contemporary design, which have been Villeroy & Boch’s fundamentals since its founding. Perfectly adapted to new market trends, this new establishment exclusively houses Villeroy & Boch products, which have been segmented into 2 main segments: comfort and luxury.

The German brand, targets both distributors, property developers positioned in luxury, architects, design offices but also the particular customer.

With a diversified offer, Villeroy & Boch responds to a positive market dynamic, particularly in the luxury and hotel sectors.

Thus, through its launch in Morocco, Villeroy & Boch aims to support its leading position on an international scale by offering the best sanitary to an increasingly demanding Moroccan clientele.

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