Vivo Energy, the company in charge of the distribution and marketing of Shell fire fuels and lubricants in Morocco, and Myher Holding fire Liquefied Petroleum Gas announce their partnership in the company Sopétrole to accelerate the deployment of their distribution activities in the Provinces of southern Morocco.
The joint venture will be owned 49% by Vivo Energy and 51% by MYHER Holding. It will be involved in the storage, marketing and distribution of Shell brand fuels and lubricants in the Saharan provinces. Many petrol stations will join the Shell network as early as 2020. A fuel storage depot in Laayoune will support the development of the company in the region.
Bernard Le Goff, Managing Director of Vivo Energy in Morocco, said of the partnership: “We are delighted to be with Sopetrole at MYHER with whom we share the same vision of development in the southern provinces. Through this joint venture, we will be able to bring more proximity and quality of service to our customers through a strengthened territorial network in all regions of Morocco from North to South.”
Hamdi Ould Rachid, Chairman and CEO of MYHER said: “We are proud of the presence on our side of a multinational company like Vivo Energy which represents the renowned brands Shell and Butagaz. Their expertise will enable us to sustainably develop our activities and thus contribute to enhancing the attractiveness of the Saharan provinces. Our ambition is to join the new model of development of the Southern Provinces carried by His Majesty King Mohammed VI.”
Strongly attached to Morocco, Vivo Energy continues its investment policy in the kingdom. Its ambition is to become Morocco’s most respected energy company while meeting the most demanding international quality standards.