Inwi revolutionizes the telecom sector by launching “Win”, the first 100% digital brand in Morocco.
“This is not a new offer that inwi offers to Moroccans. This is a new way of doing telecom, which we have been working on for years. It’s an unprecedented experience that allows us to rethink our business completely. Win is the tangible and tangible translation of inwi’s leadership in digital transformation and its commitment to stay ahead of the game to anticipate the needs and desires of our customers,” says Nadia Fassi-Fehri, Chief Executive Officer of Inwi.
Win is an interactive and evolutionary universe where 100% of the courses and services, from the subscription to the customer support, are dematerialized. A brand that offers an unprecedented accessibility and generosity and that allows the customer, for the first time in Morocco, to configure, at any time and with complete freedom, its offer and all services subscribed.
Available on Android and iOS application and also on the web, win is a brand in line with its time and with the digital habits of Moroccans. It responds to their desire for freedom and immediacy.
“Win is a new experience, a new way of doing things. This is the perfect illustration of the customization and flexibility allowed by the digital transformation operated by inwi. Today, we offer all our customers the opportunity to become their own operator. From the application installed on their phones or from the win website, our customers interact directly with our information systems. They can do it all by themselves, without any physical contact with the operator: compose their offer, subscribe online, receive their SIM card at the address of their choice delivered by Amana, chat with a chatbot 24/7, etc. .,” says Safae Hamdani, Chief Digital Officer at Inwi.
At all stages of its design and development, win put the customer at the center of all concerns. On the ground, the teams in charge of the development of this new universe have collected the expectations of customers, their digital habits as well as their aspirations and their desires in terms of communication. Objective: to offer everyone a unique, intuitive and simple experience through an application and a website with the most advanced standards.
Due to this dematerialization of processes (digital only), win by inwi offers its subscribers unprecedented generosity and total flexibility to configure their voice and data offer. A first ! Many combinations are possible for customized offers. In addition, win by inwi customers benefit from the excellence of the inwi network, ranked best network in 2017 and 2018 in Morocco by the independent platform nPerf.
Win by inwi is also the story of an extraordinary technological challenge. This is the proof of the avant-garde and the success of “Inwi” in terms of digital transformation. To give birth to win by inwi, the global operator has set up a new generation of technological tools to enable these new uses.
For this, the operator has teamed up with world leaders in digital transition, including customer relationship management and development like Salesforce, Vlocity and Mirum (WPP group).
“Win by inwi is a native digital world that relies on Salesforce and Vlocity systems. As such, it is a world first in the telecommunications sector,” explains Matthieu Dumont, Senior Regional Vice President of Salesforce.
With the birth of win, inwi is already the telecoms operator of tomorrow. An operator willing to support the changes in use and consumption habits of Moroccans.
“With win by inwi, we set up a basic base, a simple offer with a completely dematerialized route. The win by inwi universe is intended to be continuously enriched according to customer behaviors, their uses and their feedback. This is just the beginning of a great adventure,” concludes Safae Hamdani.