The international brand Xiaomi inaugurated in Casablanca its official store “Mi Home”, the first in North Africa. Already known around the world for its state-of-the-art smartphones, Xiaomi here gives the general public the opportunity to discover its entire connected ecosystem, and much more.
Xiaomi, a growing international brand
Now on the podium for the best sales of smartphones in Morocco, Xiaomi is also fortified by its fourth world position and its presence in more than 80 countries and regions around the world.
By unveiling its Mi Home today to Moroccan consumers, Xiaomi is thus strengthening its presence in the Kingdom and confirming its position among the leaders of the Moroccan market (3rd).
Due to the diversity of products that the Moroccan consumer can find there as well as the fair prices charged by the brand, Mi Home thus concretizes the initial will of the founder of Xiaomi, Lei Jun: to make innovation accessible to all.
“We believe that quality products designed using cutting-edge technology should be accessible to everyone. We create spectacular computer hardware, software and Internet service for Mi fans, but also thanks to them, because we integrate each of their comments into our product range,” said Mr. Abderrahmane Hakkou, General Manager of Sicotel.
A wide range of Mi products for every everyday use
The range of products available naturally includes smartphones, as well as Mi’s Ecosystem range, which is very diverse, which includes home automation, portable products and other accessories.
The general public can now choose from a wide range of Mi and Redmi smartphones, tablets, watches and other connected accessories, but also all smart devices related to the home, such as surveillance cameras, televisions and video projectors, lamps lighting, speakers, air purifiers, a range of luggage as well as electric scooters.
It is therefore a real showcase of the know-how of the international brand Xiaomi, which continues to surprise its fans.