The Minister of Agriculture inaugurated Friday the Moroccan pavilion at the 84th edition of the International Green Week in Berlin, which will continue until the 27th.
Accompanied by his German counterpart, Julia Klöckner, the Moroccan minister has visited the various stands of the Moroccan pavilion, which aims to highlight the novelties, diversity, wealth and quality of the food products of the Kingdom, especially local products.
This event has a remarkable participation of Moroccan products of the soil that stand out for their high quality and diversity, thanks to the presence of about twenty cooperatives and economic interest groups representing all regions of Morocco, said Aziz Akhannouch.
Green Week is open to direct marketing as all exhibitors can sell their products and make contacts with partners to export the Moroccan product, added the Minister.
This event is also an important opportunity to publicize the development of Moroccan agriculture which seeks to penetrate the European market, especially since the event drains between 400,000 and 500,000 visitors, which represents a great opportunity for exhibitors, manufacturers and suppliers, he added.
Moroccan agricultural products are present in France and in a large number of countries, noted Akhannouch, noting that Morocco is called to redouble its efforts regarding the German market which is demanding.
As part of the national strategy for the development of local products, Morocco’s participation in the Berlin Green Week aims to strengthen the Kingdom’s achievements in the field of agri-food exports and to explore new markets for this product in strategic sector of the Moroccan economy.
For example, Berlin Green Week is a valuable platform to increase market share and diversify opportunities for high value-added products, learn about the latest market developments, and learn about market trends. European consumer habits in general and German in particular.
Morocco FoodEx, under the tutelage of the Ministry of Agriculture, Maritime Fisheries, Rural Development and Water and Forests, organizes for the 6th year in a row the participation of Morocco in the International Green Week in Berlin.
Built on an area of 623 m², the Moroccan pavilion is located at the southern entrance of the famous “Messe Berlin” exhibition center which houses the lounge. Decorated, arranged and animated to reflect the singularity and the richness of the Moroccan culture and the national soil.
It includes a tasting space arranged according to a style inspired by traditional and contemporary Moroccan culture. Designed to be the center of attraction of the Moroccan pavilion, this space will house culinary and cultural events perforated by artists and Moroccan chefs. They will present to the public of the show culinary and gastronomic shows reflecting all the taste and quality of Moroccan products.
On the sidelines of this event, Akhannouch met with the Swiss Minister of Agriculture, the Ivorian Minister of Agriculture and the European Commissioner for Agriculture and Rural Development, Phil Hogan.
“We want to build this cooperation and strengthen it in the agricultural, economic and political,” said the German minister in a statement.
Berlin’s International Green Week, which brings together more than 1,600 exhibitors representing some 60 countries and attracts nearly 400,000 visitors, is considered the world’s largest food, agriculture and horticulture fair.