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American Adient launches second factory in Morocco

While its first Moroccan factory, inaugurated in 2018, has still not reached cruising speed, the American Adient is preparing to start work on a second industrial unit in Kénitra. A decision that confirms the hopes of a rapid recovery of the Moroccan automotive cluster on the sidelines of this post Covid-19 phase, that the strategists of our Minister of Industry and Trade would like to transform into an opportunity for Morocco in a web of massive industrial relocation from China to Europe and North America.

Indeed, the world leader in the car seats segment with a global market share of 34%, far ahead of Faurecia and Lear (both already present in Morocco) has just created a second subsidiary based in Atlantic Free Zone and which will have a new investment program of more than MAD 100 million (against MAD 150 million already committed by its first subsidiary Lamination Automotive Fabrics). Called Adient Automotive Seating Maroc, the new structure will launch in 2021 a complementary activity of design, manufacture and sale of products and interior systems for passenger cars and light trucks. This new step confirms the interest shown by the Detroit-based group in Morocco, which will now house its seventh African factory (including five in South Africa and Lesotho). In addition to the PSA automotive group, which is already one of Lamination Automotive Fabrics’s first customers, the new subsidiary also intends to supply other major customers such as Renault, Opel, BMW and Nissan. In terms of employment, the Adient group will have to cross, from 2020, the bar of 500 employees in Morocco out of a total of more than 80,000 employees worldwide.

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