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China Trade Week: Inauguration of the 3rd edition

The 3rd China Trade Week (CTW) Morocco 2019 and the 1st edition of the African Technology Show opened on Monday in Casablanca, in the presence of Moroccan and Chinese professionals looking for business opportunities.

Held on the initiative of MIE Group Events, this three-day event, which aims to be a global B2B platform dedicated to Sino-Moroccan trade, is attended by more than 150 Chinese exhibitors from different sectors, notably the tea industry, construction, agriculture, electricity, electronics, renewable energies, textiles and consumer goods, who have come to promote their products and conclude new partnerships with Moroccan economic operators.

“On the occasion of the 20th anniversary of MIE Groups, we are honored to conclude this year’s CTW season in Morocco by participating in the CTW and the African Technology Show in Casablanca, a major business metropolis in the Arab world,” said MIE Group CEO David Wang at the opening ceremony of the event.

He said that Morocco-China trade relations have strengthened significantly in recent years. “We are very grateful to Morocco for its perpetual support for the Belt and Road initiative,” continued Mr. Wang, stressing that “the Kingdom is the epicenter of trade between China, Africa, the Middle East and Europe”.

And to add that innovation and international trends have always been at the heart of the debate at the MIE group.

For his part, MIE Group’s vice-president of strategies and partnerships, Ahmed Zahoor, said that this fair brings together great Moroccan and African professionals in the digital landscape, as well as business leaders who aim to build the future and to contribute to the digital transformation of the African market.

According to him, the CTW Morocco platform embodies the Sino-Moroccan historical relationship that dates back more than 60 years, making China the third largest trading partner of Morocco.

Zahoor also invited Moroccan professionals who visit this fair to discuss their business ideas with the various Chinese exhibitors with a view to concluding fruitful partnerships.

For his part, the economic and trade adviser at the Chinese Embassy in Morocco, Jing Ning, stressed that the objective of the Belt and Road initiative is to bring together the cultures and reflections of the countries.

Ning, who praised the opening of the Kingdom and the efforts made to work out a new model of development, pointed out that the Chinese operators wish to strengthen the economic, commercial and cultural cooperation with Morocco.

“We are proud of the development experienced by the ties of Sino-Moroccan friendship and cooperation and we encourage Chinese companies, which offer products adapted to the Moroccan market, to come to Morocco to establish new partnerships,” he argued.

In addition, the chairman of the Sino-Moroccan commercial council of the General Confederation of Moroccan Enterprises (CGEM), Mehdi Laraki, indicated that Morocco offers three very important advantages, namely stability and a flourishing economy, proximity to the And the presence on the African markets.

Chinese companies, which are seeking new partners in different fields and sectors, use Morocco as a hub, he noted, adding that apart from economic and commercial relations, there is a whole important and enriching cultural dimension. to be shared between the two countries.

For his part, the founding president of the Club of leaders, Driss Drif, clarified that this event is an opportunity to bring together and federate other Moroccan entrepreneurs so that they develop their activities and exchange their experiences, expertise and know-how.

He also indicated that the leaders’ club is a business and influence hub that unites Moroccan entrepreneurs to develop their business network in a qualitative, secure and efficient manner.

For his part, Yasmina Benchekroun, Managing Director of Abergower, a British company based in Morocco, underlined that the CTW Morocco 2019 presents an opportunity to highlight the advances made by Morocco in terms of digitalization, digital archiving and dematerialization.

This event allows for the sharing of experiences and expertise with Chinese operators and is an opportunity to highlight the need to make more efforts to achieve the goal of zero paper.

Thus, Chinese and foreign investors will have the opportunity to have, during these three days, a global vision of the rise of digitalization in Morocco for the next decade.

On the menu of CTW Morocco 2019, which counts on more than 7,500 visitors, a series of conferences, and B2B Matching sessions. This event is marked by the participation of four Chinese delegations from the provinces of Hubei, Hunan, Fujian and Sichuan who offer international B2B seminars.

On this occasion, Royal Air Maroc is organizing a raffle to win flights to China, thus serving as an extension of its global network.

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