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Unveiled in February, the low-priced “Ami” cart without license, produced in Kénitra, Morocco, will hit the market on May 11, the effective date of deconfinement in France. Citroën unveiled on April 27, the various offers related to this atypical model.
The launch of the new 100% electric vehicle will take place after deconfinement. The marketing of this model will therefore begin on May 11, the date of deconfinement. Citroën manufactured this mini-car for an urban and very young audience. French teenagers aged 14 can already drive it.
The French manufacturer’s wish is to use non-traditional distribution methods to attract this clientele: 100% online customer journey, car-sharing, long-term rental, etc…
The “Ami” inexpensive, license-free cart has a range of 75 kilometers; which allows the driver to respect the movement restrictions at 100 kilometers after the deconfinement. With a 6 kW motor, this mini-car manufactured in the PSA factory in Kénitra in Morocco, also limits the speed of the driver to 45 km/h.
