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French President Emmanuel Macron will pay an official visit to Morocco in April. The goal is to inaugurate, after the launch of the TGV, the new plant of PSA Peugeot Citroën of Kenitra, affirms french media.
The production site of Kenitra, which is scheduled for this year, will see its production capacity increased to 200,000 vehicles per year from 2020, according to the PSA group.
The Kenitra plant, which will produce engines and vehicles by 2019, will have an initial production capacity of 100,000 vehicles per year.
This investment, which accompanies the PSA Group’s development plan in the Middle East and Africa region, will be based on the fabric of Moroccan suppliers that will enable local integration rates of 60% and 80% to be achieved from the start.
Indeed, given the success of its products worldwide and in the Middle East and Africa, the PSA group will rely on the fabric of Moroccan suppliers to achieve from the start a rate of local integration of 60% and 80% in the long term, says the same source, adding that this additional capacity is a decisive factor in accelerating the development of the PSA Group’s ecosystem in Morocco.
The Executive Vice President of the Middle East and Africa Region and member of the PSA Group Executive Board, Jean Christophe Quémard, said that the PSA Group has succeeded in setting up a complete system covering the whole chain in Morocco. automotive value, qualifying the project as “unparalleled in Africa”.
“Today we are taking a new step by doubling the capacity of our Kenitra plant by 2020,” he said, noting that this decision to double production capacity “attests to the dynamism of PSA in the region and especially in Morocco”.
