The world-class German sanitary equipment manufacturer, GROHE, opened its North and West Africa office in Casablanca a few days ago.
The celebratory ceremony was held online via the company’s digital platform, GROHE X, which brought together the media, partners and employees of the group from different countries. The objective, through this opening, is to use Morocco as a base to serve the various markets of the region, namely Algeria, Tunisia, Ghana, Nigeria, Côte d’Ivoire as well as many others in North and West Africa, according to the supplier.
Antoine Kaissar as Leader, North and West Africa, LIXIL EMENA, will head the new office. Thus the company officially marks its entry into the African continent, with the aim of creating positive and lasting change in the region through existing and future programs and initiatives.