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Huawei Group ended 2018 with a spectacular growth in sales in Morocco, jumping 119% from 2017.
This unprecedented performance is due to the launch of several different sets of smartphones, each dedicated to a specific target; the latest is the Y series, which features the full-screen display of Huawei, which remains today the most successful and popular in the Moroccan market.
This success is a natural extension of Huawei’s remarkable achievements worldwide, with shipments exceeding 200 million units for 2018, thanks to strong support from consumers and partners around the world, as well as the power and performance of these devices, including the P20 and Huawei dead phone line 20.
Huawei was second only to the world’s second-largest smartphone manufacturer in the second and third quarters of 2018 with a global market share of 14.6%.
In order to ensure more support for the brand’s products and to make it more attractive and accessible to Moroccan consumers, Huawei had to reinvent its phones completely.
To understand the essence of the challenges that have demonstrated Huawei’s brilliance, some of its high-end smartphones need to be invoked. In this context, for example, the Huawei P20 series, which has raised the standard of imaging for smart phones, can be cited for its enormous capabilities, Professional also excellent. Since its launch in March 2018, global shipments have surpassed 16 million units – more than half of which were owned by female sex.
The Huawei M10 series is equipped with the latest technology and is equipped with the latest and most powerful Huawei processor, the Kirin 980. The processor is characterized by advanced processing capacity of 7 nm and a very strong engineering design.
These components enable the Huawei M10 series of phones to improve energy efficiency and provide an easy experience with greater smoothness, making this series the best and smartest. Huawei has shipped more than 5 million units in just two months since the launch of Huawei’s 20 series.
As its fans realize, Huawei’s Nova series of phones is hugely popular, especially among young users, thanks to its sleek look and visual elements. The Nova 3 was named the most popular phone to capture the Sylvester image in 2018 thanks to its bold colors and superb self-portrait system. With 2018 coming to an end, Huawei has sold more than 65 million units of the phone, making it the best phone in the range of mid-range phones.
Over the past eight years, Huawei Consumer Group has continued to focus on the concept of consumer-centric products and has taken advantage of innovation to create value for its customers.
The company has excelled at several competitive and popular platforms and with leading technologies such as professional imaging, long-lasting batteries, effective communication and artificial intelligence, thus benefiting consumers around the world.
Huawei’s new Y series offers not only young consumers innovative technology but also an excellent platform to help them express their personality and perfect lifestyle. Thanks to this diversity in its products, Huawei has been able to sell to consumers this year more smart phones from the Y series, achieving a growth of 54% compared to 2017. But the Chinese manufacturer is betting on another series in the Moroccan market Medium-range.
In fact, Huawei intends to be, first, the Moroccan market leader in the medium term, and on this basis the Nova chain in Morocco, which has been an unrivaled success since the launch of its marketing. This innovative series was characterized by cameras supported by artificial intelligence. The success was due to the fact that the sales of this series exceeded all expectations, stressing the interest of Moroccans Huawei smart phones that offer them the best in the market at affordable prices. And thus a phenomenal growth of more than 582% compared to 2017.
Commenting on the achievement, Richard Yu, General Manager, Huawei Group, said: “Consumers continue to express their desire for more complete, fun and capable devices to support their digital lifestyles. Huawei is not only changing the market balance but also showing the audience that she is constantly listening to it.”
Huawei is also aiming to launch more “premium phones” by the end of 2019. With its premium products, Huawei is targeting all of Morocco’s high-technology communities, which are eagerly looking forward to the P30 series, Pro”markets in the Arabian Peninsula and Europe.
With at least 119% growth, Huawei, in Morocco in 2018, sold more than double the number of smart phones marketed in 2017. The potential for brand development remains impressive given the importance of R&D investments Huawei every year.
At least 10% of Huawei’s total annual sales are invested each year in R&D, which in 2017 rose to more than US $ 92.5 billion. This highlights the importance of this investment, which aims to surprise the consumer continuously through innovative technology and more advanced at the best prices.
Huawei smart phones currently employ more than 500 million users in more than 170 countries around the world. According to a report issued by IPSOS, the world’s leading third-party research institute in the industry, Huawei’s name is associated with the idea of continuous development, as well as the ability of innovation and user confidence around the world.
