Inauguration of the Adient Automotive Seating Morocco plant

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The Minister of Industry and Trade, Ryad Mezzour, chaired the inauguration ceremony of the new Adient Automotive Seating Morocco plant, in the presence of the President of the EMEA division, Michel Berthelin, the General Manager, Mohamed Al Fatine, local authorities and industrialists from the Kenitra free zone.

Specializing in the manufacture of covers for car seats, the new Adient factory, which required an investment of 72 million dirhams, is located in the Atlantic free zone of Kenitra, occupying a total area of ​​25,000 m², including 10,000 m² built and a planned extension of 6,500 m². The workforce should reach more than 1,300 by 2025 instead of 600 currently, the press release indicates.

Mr. Al Fatine, declared for the occasion that “with this investment, the Adient group is entering a new stage in its contribution to the sustainable development of Morocco. Given the importance of the Adient group in the automotive sector with a 33% global market share, our ambition is to further contribute to the development of the automotive ecosystem by favoring local businesses and further increasing the integration rate.”

The sales of Adient Automotive Seating Morocco currently amount to 24 million dollars, equipping more than 250,000 vehicles annually, in particular, the brands of the PSA group. The short-term objective is to reach 100 million dollars and equip 750,000 vehicles by 2025.

Adient Automotive Seating Morocco contributes to the development of the Moroccan industrial automotive ecosystem with an integration rate of local components expected at more than 45%. The group also plans to launch a supplier ecosystem aimed at ensuring the development of the automotive value chain in Morocco.

In addition, a memorandum of understanding was signed with the supplier “Sage” for a total investment of 78 million dirhams and the creation of 220 direct jobs. The group also plans to create a technical and engineering center for caps in Morocco for product development and design. The first of its kind in the kingdom, this technical center will generate 50 engineering positions.