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Israeli companies interested in investment opportunities in Morocco

Morocco is one of the most attractive investment destinations in the world, which confirms its position as a gateway to Africa thanks to its competitiveness, its financial hub and its more than 54 free trade agreements, said the President of the Morocco-Israel Business Council, Steve O’Hana.

Speaking during a webinar co-organized by the General Confederation of Moroccan Enterprises (CGEM) and the Israeli Employers Business Organization (IEBO) on business and investment opportunities in Morocco, Mr. O’Hana highlighted the development that Morocco has experienced over the past two decades, which is likely to become one of the most attractive investment destinations in the world according to international reports.

The President of the Morocco-Israel Business Council also welcomed the reforms undertaken by the Kingdom under the leadership of HM King Mohammed VI, with a view to promoting the macroeconomic framework, citing, in this regard, the significant development of infrastructure such as that the doubling of the electrical capacity, the widening of the road network and the construction of large ports.

Morocco, he argued, has also succeeded in adopting targeted sectoral policies that have resulted in the development of several sectors such as the automobile and aeronautics.

Welcoming the dynamic of cooperation between Moroccan and Israeli universities, in particular the partnership signed last month between Mohammed VI Polytechnic University and Ben-Gurion University, Mr. O’Hana highlighted the effective vocational training programs implemented by Morocco aimed at improving the skills of the local workforce.

For his part, the Vice-Chairman of the Board, Yann Assor, explained the advisory contribution to investors and companies of the two countries, which, beyond promoting investment, providing reliable information and providing technical assistance, gives access to a network of more than 100,000 companies of all sizes and operating in all sectors.

In recent months, the Council has been involved in more than 30 business partnerships between companies from the two countries in different sectors, he said.

For his part, the president of MeM by CGEM, Karim Amor, presented to investors and Israeli companies the macroeconomic aggregates of Morocco, such as the growth rate, the inflation rate, the unemployment rate or the investment flows of direct abroad.

After reviewing the specificities of the Kingdom, its geographical advantages, its trade agreements giving privileged access to a market of more than a billion consumers and the characteristics of its port, airport and road infrastructures, Mr. Amor highlighted highlights the investment opportunities in Morocco offered by the national legal framework that protects investors.

The Director-General of the Moroccan Agency for the Development of Investments and Exports, Youssef El Bari, for his part, highlighted the main sectors of the Moroccan industry (automotive, aeronautics, textiles, pharmaceuticals, agrifood and outsourcing), with the objective of creating a balance between Moroccan industrial capacities and Israeli Research and Development (R&D) and innovation.

Created in March 2021 at the initiative of the CGEM and the IEBO, the Morocco-Israel Business Council aims to be a concrete and effective platform to support companies in their investments in Morocco or Israel, and to boost trade.

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