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Kantar joins Morocco

Kantar Maroc, a subsidiary of the world’s leading consultancy and marketing research firm, recently presented its clients with a new marketing strategy tool, the “Brand Strategy Toolkit,” the firm said in a statement.

It is a unique process, with a “Brand Book”, allowing brands to develop a Brand Strategy, which ensures a long-term commitment of its customers and makes it “irresistible”, even in the face of contingencies, and especially to support companies in the execution of their brand strategy, says the firm.

Kantar Morocco’s managing director, Siham Malek, quoted the statement as saying, “The launch of the Brand Strategy Toolkit in Morocco responds to a need expressed by our customers who want Kantar to support them beyond studies and analyzes, in the very execution of their brand strategy”.

Irene Hubertz, global brand strategy director Kantar and creator of the Brand Strategy Toolkit, explained that “on average, companies that have used the Brand Strategy Toolkit and have followed the execution process of the Brand Strategy Toolkit closely, recorded a 30% growth in sales in the first year”.

“In the world, only 5% of brands are considered excellent, dynamic and rigorously following an impactful branding strategy. These are the ones that are steadily growing their turnover, their growth rate and their market share,” she added.

Brand support for the Brand Strategy Toolkit in Morocco will be provided by Moroccan and international Kantar consultants.

Kantar is one of the world’s leading groups of studies, insights and advice. It has more than 30,000 employees working for their clients in more than 100 countries.

In Morocco, Kantar has been developing strategies for many years for its many multinational and national clients.

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