The Aksal Group announces the arrival in Morocco Mall of the brand Lefties, which makes its first entry on the African continent. The store will be open to the general public this May 16, in Casablanca.
Fashion enthusiasts are most likely familiar with the Spanish brand Lefties. Good news for them. The Inditex Group brand, which represents among others Zara, Bershka or Pull & Bear, marks its first opening on the African continent. And it is in Morocco Mall Casablanca that she will take up her quarters.
The store dedicated to the brand and whose surface is estimated at 1,500 m² will be open to the public on May 16th. Customers will find in the flagship store, which is the showcase of the newcomer to the AKsal Group, all the ranges presented by the brand, namely various collections of modern clothing and accessories for women, men, children and even babies.
Designed to meet the expectations of a dynamic, young, varied and trendy clientele, the flagship store relies on new technologies to attract the attention of visitors with latest screens (OLED and Ultra Stretch) that have dynamically visual advertising campaigns of the brand and all its innovations available from its dedicated channel, projectors specially designed for the Morocco Mall, as integrated mirrored ceilings … Nothing is too big for Lefties, it seems to envelop “visitors in an air atmosphere with a sensation of size and space that is felt throughout the store”.
Best of all, to offer an immersive shopping experience through a mix of natural and pure materials combined with lighting solutions “at the cutting edge and the latest audiovisual technologies”, Lefties also introduces for the first time in Morocco the concept E-White Store, which makes the difference with customized volumes, custom materials and finishes for each section.
With its own personality, each is easily identifiable by customers, it will be said. Zara’s little sister and emblematic brand of the Inditex group, the brand Lefties owes its worldwide success to its accessible and unpublished offer with the latest fashion trends at irresistible prices. With prices “lower than other foreign brands” and “quality products with original and trendy designs”, Lefties has become in a few years a key brand.
The brand is already established across 6 countries in Europe, Asia, the Middle East and the Americas with more than 150 stores. The Aksal group, which is the Moroccan leader in retail, luxury goods, stores and malls, and welcomes the new international brand, is continuing to develop its brand portfolio.