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Morocco: Excellent year for Fiat Chrysler Automobiles

Excellent year 2018 for the Fiat Chrysler Automobiles Morocco Group (FCA). With nearly 12,500 units sold, the importer of the Fiat, Alfa Romeo, Jeep and Abarth brands achieved a 36% increase over 2017, representing 7.1% of the market share, compared to 5.5% a year earlier. The Group ranks fourth in automotive sales in the Moroccan market, behind Renault, PSA and Volkswagen.

“These results are the result of a thorough work, set up by all the teams and of course by the network, thanks to more dynamic and local actions. And it is above all a confirmation of the enthusiasm of customers for the Group’s brands and models,” says the management of FCA, which recalls that the Auto Expo 2018, organized last April, allowed the Group to reach an exceptional cumulative order, exceeding 3,000 units.

Spearhead of FCA, the Fiat brand has recorded a significant increase of 28% over one year. And thanks to the Fiat 500 models (number 1 in the micro-city segment), Tipo (which joins the sales podium in the family car segment), Doblo and Fiorino.

Jeep is not left out. The Group’s premium brand models continue to appeal to Moroccan consumers and the excellent sales growth of 46.9% in 2018 is proof of this. New star of compact SUVs, Jeep Renegade is gaining ground and climbing to second place in the segment with 14.8% market share, against 3.5% in 2017.

Alfa Romeo, thanks to its athleticism and its deeply Italian soul, has, meanwhile, recorded the incomparable sales growth of 168%, year on year. The Giulietta finished the year with a 205% increase and the Stelvio, thanks to 357 deliveries, recorded an increase of 210%. “These 3-digit growths show the consumer appreciation of the Alfa Romeo models, which are strongly positioned in the premium vehicle market, with the best performance of the segment,” say FCA officials.

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