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The French car manufacturer is in the final preparations for the inauguration of its Kenitra plant. This production site required an investment of 557 million euros.
The countdown has begun. The French car manufacturer PSA is in the last phase of the preparations for the inauguration of its factory Kenitra. Carlos Tavarès, CEO of the PSA Peugeot-Citroën group, will make the trip for the inauguration of this latest generation plant that will mark the return of the manufacturer on the African continent. However, the date is not fixed yet.
According to a statement, the management is in the process of making the final adjustments to the production site and is recruiting to be 100% operational even before the official start. The first vehicle should be assembled in early July and that the Kenitra production site is configured to produce two vehicle models from the manufacturer’s brand new “CMP”.
Note that this is a platform dedicated to small cars such as the Peugeot 208 last generation. We also learn that the vehicles that will be produced will be segment B and C, built on the same platform. Recall that the plant required an investment of 557 million euros and is expected to produce some 20,000 units in 2019 for a capacity of 90,000 vehicles per year. And the target of 100,000 vehicles per year should be reached by 2020. Ultimately, it is question of reaching 200,000 cars and as many engines per year.
It should be known that 90% of production will be dedicated to export, mainly to African markets, but also to the Middle East or Turkey. According to the statement, the first vehicle will leave the assembly with an integration rate of at least 60%, and this rate will be increased to 80%. Similarly, PSA relies heavily on R&D.
