Smurfit Kappa, one of the world’s leading paper packaging players, has announced plans to build its very first factory in Africa, in Morocco, to invest 35 million euros, its first investment in Africa.
Located in the region of Rabat, Morocco, the 25,000 m² corrugated cardboard manufacturing plant will provide innovative and sustainable packaging solutions for many sectors, including industry, agriculture and automotive.
To this end, the launch of the construction works of the factory was officially given this Tuesday, May 24, in the presence of several representatives of the local authorities.
This new factory plans to create around 300 direct and indirect jobs in the region. The production will be entirely intended for the consumption of the Moroccan market and will meet the needs of local and multinational customers based in Morocco looking for competitive, innovative and sustainable packaging solutions, delivered quickly and efficiently. Faced with a market where current demand is greater than that of the supply of corrugated cardboard packaging solutions, the new plant will strengthen the value chain of its customers in Morocco.
Smurfit Kappa’s commercial presence in Morocco dates back to the late 1990s. The company currently has a sales office and a network of assembly plants.
This new factory will reinforce Smurfit Kappa’s presence in the country and will allow it to position itself as the main strategic partner for its customers in a whole series of sectors, such as agriculture, FMCG (consumer goods), automotive, textiles, pharmaceuticals as well as in other industrial markets, such as meat, fish and ceramics.
“Smurfit Kappa is very proud to announce the construction of its first corrugated cardboard packaging manufacturing site in the Rabat-Salé-Kénitra Region, Morocco, a country whose culture is very close to the vision and values of our company,” said Ignacio Sevillano, CEO of Smurfit Kappa Spain, Portugal and Morocco.
“This investment is part of Smurfit Kappa’s ‘think global, act local’ approach which combines our global integrated model, expertise and wealth of data with the best insights from our local team to understand and meet the needs of Moroccan customers,” adds the same source.
“Our presence in the Rabat-Salé-Kénitra region allows us to collaborate and work very closely with our customers in Morocco, but with this new packaging plant which will be located in an area with high growth potential, Smurfit Kappa will further contribute to the growth of our customers’ businesses and allow us to meet their demands for corrugated cardboard packaging more quickly,” said Mounir Naciri, General Manager of Smurfit Kappa Morocco.
The new factory is expected to be operational from the first quarter of 2023. Smurfit Kappa has more than 355 factories worldwide, spread across 36 countries. The company is the only large-scale pan-regional operator in Latin America.