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The 5th edition of the National Handicrafts Week (SNA), which kicked off on Saturday at the Esplanade Bab Jdid in Marrakesh, represents an opportunity to highlight the contribution of this sector in the national economy, the Minister of Tourism, Air Transport, Crafts and Social Economy, Mohamed Sajid, pointed out in the Ocher City.
“This social and economic event, which continues until February 17, is also an opportunity to pay tribute to artisans, men and women, holders of ancestral know-how and guardians of a unique heritage heritage” he added in a statement on the occasion of the inauguration of this show.
And note that this 5th edition of the SNA differs from previous editions, with a new concept that involves inviting, on the same exhibition space, more than 1,200 exhibitors from the 12 regions of Morocco.
Mr. Sajid also indicated that the Handicrafts sector in Morocco employs nearly 2.3 million people, or nearly 20% of the workforce and contributes 7 to 8% in the National Product Gross Domestic Product (GDP).
“Craft is a social sector because of its contribution to safeguarding our identity, our heritage and our traditions,” he insisted.
In a similar statement, the Secretary of State for Crafts and Social Economy, Ms. Jamila El Moussali, stressed that this show aims to enhance the value of Moroccan handicrafts and showcase the wealth ancestral know-how, hence the need to support, support and supervise this sector at the institutional and legislative level to preserve this heritage.
“Morocco is one of the few countries with immeasurable intangible assets including handicrafts, a sector that” reconciles Moroccans with their heritage, their history, their multiple tributary identity and their civilization “, she underlined, noting that Crafts is also a sector of great importance for the national economy, and endowed with great employability especially for the elderly, women, youth and people with special needs.
She also highlighted the efforts of the public authorities to protect artisans and the artisanal product, noting that SNA aims at promoting and marketing the products of artisans but also at training and qualifying the human capital of this sector.
In this context, Ms. Moussali noted that the SNA devotes a large part of its programs to rural women artisans.
Placed under the High Patronage of HM King Mohammed VI and organized by the Ministry of Tourism, Air Transport, Handicrafts and Social Economy in partnership with the Maison de l’Artisan, the National Handicrafts Week is a flagship event, which offers the opportunity to highlight the very important contribution of the craft sector to the progress and development of the national economy, reflected in the strengthening of social cohesion, the creation of wealth and that offers many opportunities for careers and career opportunities, open to young and old, but also to remember its contribution to the quality of life and the Moroccan way of life.
The exhibition area (50,000 m²), located at Esplanade Bab Jdid, is subdivided into 12 distinct spaces, centralized by doors reflecting the cultural and artisanal characteristics of each region of the Kingdom. In addition, an area of 600 m² is dedicated to prestige crafts.
The opening day of this event was marked by the organization of a carnival, which furrowed the main arteries of the city of Marrakesh.
The organizers are also planning another Carnival on the 13th as well as fashion shows and workshops dedicated to children, featuring artisans at work.
At the same time, the 5th edition offers a rich and informative program, punctuated in particular by the 8th Meeting on the preservation of crafts of Moroccan craftsmanship, the 2nd national thematic conference: The jewelery / jewelery industry, the Day on training in the trades of Crafts and Open Days (JPO), organized in vocational training institutions, the National Day on Exports, Training Cycles for crafts sector stakeholders on the different marketing techniques of products, as well as training sessions in Financial Education for Assanâa Houses.
