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Who said that the textile sector was abandoned by investors? In any case not the industrial group Vita Couture-Diprints. Rather than one, these are two factories officially inaugurated at Tangier Free Zone. These are Diprints and Vita Conf. Two industrial units specializing in women’s ready-to-wear clothing in Fast Fashion and digital printing on fabric.
The fruit of a joint venture between the Spanish textile group Santandarina, Diprints specializes in digital printing. The company, which required an investment of MAD 90 million, employs 110 employees.
Using the latest in digital fabric printing technology, she is able to reproduce all types of graphics or photos with optimal quality rendering, underlines her management, thus meeting the needs of companies in the ecosystem of the world of clothing in all regions of Morocco in terms of responsiveness and competitiveness.
Vita Conf, the second component of the project, specializes in clothing. It has committed with the State to make an investment of MAD 88 million and to create 2,170 direct and indirect jobs.
The Vita Couture-Diprints group’s production is exclusively export-oriented to support leading ready-to-wear brands in building their women’s and girls’ clothing collections. It offers tailor-made solutions whether in finished product (picking) or co-contracting.
The group is integrated because it ensures the entire value chain, from the design, development and manufacture of the various collections, through the sourcing of fabrics and accessories. This is rather rare in the textile sector.
Vita Couture-Diprints has an area of 23,000 m² and has 20 sewing chains equipped with state-of-the-art equipment and three complementary units. This induces vertical integration from production upstream to the export of the finished product through Vita Conf, Diprints and Vita Couture Company, a commercial, design and development platform.
For Moulay Hafid Elalamay, Minister of Industry and Trade, who was present at the inauguration ceremony alongside Mohammed Boubouh, Founding President, “our activities are aligned with the orientations of the industry strategy in textile, aiming to further integrate the sector’s value chain, strengthen production capacity in the Moroccan apparel sector and densify the Fast Fashion textile ecosystem”.
For the management of the group, the implementation of the project is justified by “the geographical positioning of Tangier, its quality infrastructure and the Moroccan policy in Africa allowing investors to broaden their horizons and diversify their customers.” According to him, “the group has high-capacity digital printing machines, unique in Morocco, and a unit of 20 clothing lines”.
This allows the group, he continues, to win orders formerly reserved for Spanish and Turkish industrialists through the control of the supply chain and respond to it as soon as possible.
