The Japanese Canon focuses on Morocco for its development in Africa

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Morocco received a visit from Canon Europe, Middle East and Africa CEO Yuichi Ishizuka. According to the leading group of imaging solutions, this working visit is part of its ambitions to develop its activities in the region.

The Kingdom of Morocco is a key country for the Canon group. This is what the group said in an announcement made during the visit of Canon Europe, Middle East and Africa CEO Yuichi Ishizuka. The group explains the Top Management’s visit by the fact that Morocco is an important market for its future business development plan.

“Morocco is a key market within Canon Central Africa and North Africa (CCNA), as it represents one of the region’s important economies, with the World Bank forecasting a stabilization of the country’s economic growth around 3, About 6% in the medium term,” notes the leader of the imagery in his statement.

Present in Morocco since 2009, through distributors and partners, the group aims over the next two years to strengthen its presence in the office automation sector thanks in particular to the “printers” segment.

Support the country’s economic development

Canon’s ambition in Morocco is also focused on digital transformation. In its press release, the group said it wanted to take part in this “qualitative jump in economic development”, by making available to the country innovations and digital technologies. They are an integral part of the digital transformation because they ensure fast, smooth, efficient and cost-effective operations, and support emerging markets in the global economy and improve their competitiveness, the group adds. “Canon wants to take advantage of its strong distribution network -Disway, Disty, LTS Network, CBI and Arkeos- to help Moroccan companies seize the opportunities created by the Maroc digital 2020 strategy,” the group added in its statement.

It should be noted that the main objectives of the Maroc Digital 2020 strategy include “boosting e-government services; promote the diffusion of ICT use in homes; and make Morocco a digital hub in French-speaking Africa”.