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The Moroccan subsidiary of Turkish DeFacto Perakende Ticaret AS is preparing a new extension to Morocco of its network of points of sale.
The affordable Turkish fashion label Defacto goes on the offensive in the kingdom. Thus, no less than a dozen stores are currently under development, with the goal of bringing the total number of shops to twenty by next year (against less than ten currently).
In addition to new cities such as Oujda, Meknes, Taza, Tetouan, Settat and Safi (and more precisely in the future Label Gallery in the capital of the Abda region), the rising Turkish brand will consolidate its presence in Casablanca, Marrakech and Rabat where its deployment will be in busy malls (Morocco Mall, Menara Mall and Arribat Center respectively).
It must be said that since its establishment in Morocco in 2015, the group created in 2005 has been a great success with Moroccan consumers, especially the middle class fond of trend products at affordable prices. The densification of the Moroccan network of DeFacto points of sale, will be accompanied by the launch from the second half of the current year of e-commerce with home deliveries of products acquired on the site of the brand.
The current effervescence of the Moroccan subsidiary, is part of the Turkish Group’s 2020 Strategic Plan, which aims to accelerate the pace of international expansion with the opening of a hundred points of sale per year outside Turkey.
To fund such an ambitious plan, the number two Turkish ready-to-wear (behind LC Waikiki, also growing in Morocco) had planned, in 2018, to raise several hundred million dollars on the Istanbul Stock Exchange, but had to backtrack due to adverse market conditions.
Recall that DeFacto Perakende Ticaret AS claims to date some 500 stores for 13,500 employees across thirty countries in the world including seven Arab countries (Morocco, Algeria, Tunisia, Egypt, Jordan, Saudi Arabia, Oman, Iraq and Lebanon).
