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Whatsapp: The most popular social media platform in Morocco

Hootsuite, a social media manager that keeps track of global internet usage, said in its annual report that Moroccans mostly use Whatsapp, Facebook and Instagram.

According to Hootsuite’s annual report, Whatsapp is the most popular social media platform in Morocco, used by 81 percent of Moroccan internet users.

As of mid-2018, eighty-one percent of Moroccan internet users between 16 and 64 reported using WhatsApp, 76 percent reported using Facebook, 60 percent reported using YouTube, 45 percent reported using Instagram, and 43 percent reported using Facebook Messenger.

The report, titled “The Global State of Digital in 2019,” related that 62 percent of Moroccans use the internet, equivalent to 22.57 million Moroccans.

Moroccan internet usage grew by 0.03 percent from January 2018 to January 2019, and the report noted that Morocco has higher internet usage than the global average of 57 percent.

According to the report, Moroccans spend 2 hours and 33 minutes on social media per day, and no Moroccan accesses the internet for personal use less than once a month.

The report pointed out that Facebook can reach 17.00 million Moroccans with advertisements. Of those, 36 percent are women and 64 percent are men.

Instagram can reach 4.40 million Moroccans, a slight majority of whom are men.

Snapchat and Twitter show the biggest gender differences. SnapChat has a larger female audience (66 percent) than male (31 percent) and can reach 2.95 million Moroccans through advertisements. Twitter can reach only 454,000 Moroccans, and 76 percent are men.

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